New vape suppliers appear every month and not all of them survive the year. Learn the red flags that expose bad ones and the five checks that protect your margin.

New vape suppliers appear every month and not all of them survive the year. Learn the red flags that expose bad ones and the five checks that protect your margin.

18+ only · Regulatory explainer for EU vape wholesalers and retailers. The 2 ml limit is one of the two hard numbers in EU vaping regulation, sitting alongside the 20 mg/ml nicotine cap. It restricts the volume of the reservoir in a disposable device or pod, and it explains a great deal about why EU […]

18+ only · Compliance briefing for EU vape wholesalers, distributors and retailers. From 1 October 2026, disposable vapes and e-liquid refill containers supplied in the EU must use third-party-verified child-resistant packaging. Self-declaration is not sufficient. For anyone buying wholesale stock, this is a purchasing-desk issue rather than a design issue: the question is not “does […]

18+ only · Tax and cost-structure explainer for EU vape wholesalers and retailers. Two apparently identical wholesale price lists can produce very different landed costs once VAT, duty, freight and recovery are accounted for. For a vape shop running thin margins, the difference between buying from an EU warehouse and importing directly is often several […]

18+ only · B2B guide for EU vape retailers and distributors considering drop-shipping. Drop-shipping is the standard playbook in most e-commerce categories: list the product, take the order, let someone else hold the stock. In vaping it is materially harder than in apparel or homeware, for regulatory rather than logistical reasons. This guide sets out […]

18+ only · Margin and assortment analysis for EU vape wholesalers and retailers. Walk into any EU vape wholesale catalogue and you will find disposables at €2.80 and at €14.00 per unit, sometimes from the same brand family. The instinct is to assume the expensive one is overpriced and the cheap one is the sensible […]

18+ only · Regulatory explainer for EU vape wholesalers, distributors and retailers. If you buy vape stock in the EU, one number governs almost every purchasing decision: 20 mg/ml. It is the maximum nicotine concentration permitted for e-liquid and for disposable devices under the Tobacco Products Directive. Get it wrong and the stock cannot be […]

18+ only · Compliance explainer for EU vape wholesalers and distributors. Every disposable vape legally placed on the EU market has to be entered into EU-CEG — the European Commission’s Common Entry Gate for tobacco and related products. If you buy wholesale and resell inside the EU, the notification is not an abstract bit of […]

18+ only · B2B buying guide. TPD limits (≤20 mg/ml, ≤2 ml) apply to every SKU placed on the EU market. At some point most growing vape retailers ask the same question: instead of reselling someone else’s brand, can we put our own name on the box? Private label — OEM manufacturing — is the […]

Why popular vape lines go out of stock in EU warehouses and how wholesalers should respond — safety-stock models, allocation planning, substitution strategy and lead-time discipline for 2026.